Morton's and the Mondavi Families:
Celebrating the Legendary Blend
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"Morton's and the Mondavi Families: Celebrating the Legendary Blend"
Virtual Food and Wine Event Brings Nation Together for a Great Cause
On October 7, Morton's The Steakhouse and the Mondavi Family redefined the art of fine dining. Aptly named "Morton's and the Mondavi Families: Celebrating the Legendary Blend," the once-in-a-lifetime food and wine event brought over 1,500 dinner guests together at Morton's restaurants across the nation to raise their wine glasses for the largest toast and to enjoy the same food and wine pairing at the exact same time.
The biggest brands in the food and winemaking business, Morton's and the Mondavi families, hosted a live wine dinner from The Carriage House at Charles Krug Winery in Napa Valley. Through a live auction at the Carriage House and silent auction lots at all the restaurants, $110,000 was raised for the Make-A-Wish Foundation®. The event also launched an online auction of a 27-Liter bottle of "Siamo Insieme" (Italian for "We Are Together"), the first-ever red wine blend produced by the second and third generations of the Mondavi family. This auction raised an additional $6,000 for the Foundation.
The high-tech food and wine dinner was also a ground-breaking sensory experience that incorporated social media (guests at the Carriage House and at various Morton's across the country tweeted using #MMMblend throughout the dinner), and state-of-the-art technology in Morton's private dining rooms. The Velocity HD Digital Suites include nine-foot drop-down screen, HD projection system and cinema surround-sound that enabled guests across four time zones to watch the live dinner out of the Carriage House.
Participating Mondavi wineries and family members included Charles Krug Winery-Peter Mondavi Family with Peter Mondavi, Sr., Marc Mondavi and Peter Mondavi, Jr., the Michael Mondavi Family Winery with Michael Mondavi and Continuum Estate with Tim Mondavi and Marcia Mondavi Borger.
"Celebrating The Legendary Blend" Wine Dinner
Photos by M. J. Wickham